Non-profit websites have a high-stakes job to demonstrate that impact and make it easy to navigate, donate and volunteer. Would-be supporters want to know that their time and money is making a real impact. What Makes an Outstanding Non-profit Site? The successful non-profit in 2023 will be able to through the noise, communicate its message clearly and enable donors and volunteers to donate or participate hassle-free. Roughly 70% of donors only give to an organization once, which means a net loss to non-profits bearing to the cost of donor acquisition.60% of millennials show interest in monthly online giving 45% have already done so.Nonprofit text messaging audiences grew by 26%.Nearly half of donors over the age of 60 now give online.monthly) giving programs.Īmong the statistics the article cites are: online giving) while maximizing donor and volunteer retention, ensuring stable revenue through recurring (e.g. A recent article in Charity Village asserts that in the current social and economic climate, successful non-profits will be the ones championing flexible giving options (e.g. Now, non-profits need to be even more clever and nimble with limited resources. It’s harder to sell an altruistic feeling than the latest cell phone. While businesses sell tangible products and services that the customer can interact with, charities are selling intangibles or tangibles given to someone else in need. Non-profits, though, have an added challenge. Their supporters are just as valuable as customers are to a business. In a sense, non-profits are not all that different from for-profit enterprises. The need for strong non-profits has never been higher, from poverty relief to a global transition to green energy. The ongoing war in Ukraine and the lingering effects of COVID-19 continue to cast a shadow. The current global cost-of-living crisis shows no signs of slowing down. Heading into 2023, it looks like another difficult year for charities and other non-profit organizations. This meant that would-be supporters had to seriously evaluate their bottom lines and time commitments more than ever. Economic inflation threatened the industrialized world. A mounting climate crisis continued to generate alarming headlines. Wars and grassroots protests captivated public attention. Reflecting on 2022, it was a busy and challenging year for non-profit organizations.
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